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Bruce Ross, BESc’85, knew IBM inside and out long before IBM knew Bruce Ross.

For his fourth-year engineering project at The University of Western Ontario in 1985, Ross took an IBM PC and integrated it with an Instron mechanical testing machine.

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He wanted to take pen-and-paper plotting into the digital age. Those early attempts at analog-to-digital conversion under the guidance of his professor, Douglas Shinozaki, were not exactly common. But Ross simply needed to understand how they worked.

“Engineering really drove a sense of curiosity,” Ross reflects. “People say, ‘How have you gone on your own career path?’ I let curiosity reign as well as the desire to reinvent myself and see new things.

I’ve been here over 25 years, but I’ve had so many different jobs I cannot tell you, I have seen so many exciting things.

“And that’s one of the hallmarks of IBM, if you look at our history, we continually reinvent ourselves.”

Today, Ross credits that curiosity, in part, for his rise to pre BRUCE ROSS Group Head, Technology & Operations RBC VORE